The Firm is a team of like-minded individuals, dedicated to enhance and amplify the social landscape of Cape Town.

We create public gathering spaces that cultivate all the urban comforts of inner city neighbourhood living; facilitating ambient creativity, contemporary interactions and engaging conversations.

Each of our concepts are designed to have their own distinctly unique vibe and flavour. We pride ourselves on delivering quality, home-grown experiences that will connect and resonate with our guests. We are not at all concerned with being “cutting edge” or “the next big thing”.

We strive to deliver on hospitality and consummate service – and everything it involves – to our patrons and friends. We serve as a conduit for interactions and connections in providing carefully designed public gathering spaces. Making everyone feel welcome and part of the family is our main goal.

We are not corporate and believe fervently in everything that we do. Our management and staff all work together as one honouring our common, organic belief system: To better serve our customers and create the perfect environment for inner city folk to eat, drink, connect and enjoy every social encounter.

Meet the team
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Reg Macdonald
CEO
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Guy Wood
Events & Operations
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Alwyn Kotze
Operations
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Pini Potgieter
Marketing & Media
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Riki Erasmus
Harringtons
General Manager
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Kyle Lucky
SurfaRosa
General Manager
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Clint Brits
Aces n Spades
General Manager
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Wesley Robb
Head Chef
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Leon Robbertze
Head Chef